MIPS driving Android to digital home @ Computex 2011!

MIPS Technologies Inc. is having a good run at the ongoing Computex 2011. First, with Taiwan’s Silicon Integrated Systems Corp. (SiS), it announced the latest milestone in driving the Android platform into the digital home. It launched the MIPS Application Development (MAD) Program designed to promote rapid development of applications on the MIPS architecture.

MIPS, along with Ingenic Semiconductor, a leading China-based CPU provider for mobile multimedia applications, have brought the Android 3.0, also known as ‘Honeycomb’, to Ingenic’s new JZ4770 mobile applications processor, which leverages a MIPS-Based XBurst CPU running at 1GHz. Honeycomb is the newest version of the Android operating system designed specifically for tablets and other large format products. MIPS and Ingenic will work together on porting Honeycomb to the Ingenic chip for tablets.  Lastly, MIPS and Actions Semiconductor Co. Ltd, one of China’s leading fabless semiconductor companies that provides solutions for portable consumer electronics, are collaborating to bring Android 3.0, also known as “Honeycomb,” to a new 1.3GHz MIPS-Based chipset from Actions.

Jennifer Bernier-Santarini, senior PR manager, MIPS.

So, how is MIPS aligning with SiS to drive the Android into the home? Jennifer Bernier-Santarini, senior PR manager for MIPS, said that SiS is a long-time MIPS licensee, and like many of the licensees, is innovating with Android on the MIPS architecture for the digital home and for mobile/portable products.

Over the years, as MIPS has introduced new high performance cores, SiS has progressively and quickly licensed these cores for its products. Its newest chip for Internet TV leverages dual-core MIPS processors along with the latest technologies including support for high-end graphics and enhanced video processing, Adobe Flash Player 10.1, video on demand recording, plus interoperability with mobile devices.

Santarini added: “SiS recently licensed our 1074K core, which combines a superscalar architecture with coherent multiprocessing, for its next generation product. SiS works with other leading IP companies including MIPS’ partner Imagination Technologies to build the most advanced technologies into its products. Earlier this year, SiS announced support for MIPS’ new Android based SmartCE platform for connected entertainment on DTVs, Blu-ray players, set-top boxes and other home products. We are continuing to work with SiS through our Android on MIPS community on further development and optimizations around its Android on MIPS products.”

MIPS has also launched the MAD Program designed to promote rapid development of applications on the MIPS architecture.

Santarini added: The MIPS Application Development (MAD) Program is the latest offering from MIPS designed to promote rapid development of applications on the MIPS architecture. Initially we will focus on Android applications for MIPS-Based mobile devices. We are providing performance and compatibility testing so that applications developers can ensure their applications run smoothly on the MIPS architecture and provide an ideal user experience. Through the program, we are also offering technical support and a MAD Kit of tools for MIPS application development.

“Ultimately, applications developers will want to ensure that their apps run across all of the major architectures, so we are making it easy for them to do this. We will soon be announcing some other initiatives to further build the applications ecosystem for Android on MIPS-Based mobile devices with a focus on the China market, where there is not currently an official Android market. Stay tuned for that news.”

Tablets likely to transform ICT industry landscape: Computex 2011

Stephen Su, general director of IEK, Taiwan.

According to Stephen Su, general director of IEK (Industrial Economics & Knowledge Center), Taiwan, tablets are likely to transform the ICT industry. He was delivering a keynote at the Computex 2011 pre-show conference being held in the city’s well known Taipei World Trade Center (TWTC).

Tablets are now said to be moving from ‘experience’ to ‘industry.’  Tablets will provide more innovative user-interface experiences as well. More cost will be spent on the user interface on tablets, as far as BoM is concerned, he added.

Further, tablets are likely to change the transactional model of the ICT industry, and will emerge as the new ‘service platform’  for the integration of ICT and the other industries as well.

In this scenario, Taiwan is now well poised to once more play a leading role among mobile devices. The country not only has leading mobile device manufacturing capabilities, it can also supply most of the required electronic components, said Su.

The next step will be to strengthen the technology of key components, terminal design, application platform and service innovation. In future, Taiwan could go on to become te leading development and innovation center in the world, he added.

Earlier, he said that there was a cross-over evolution among mobile devices. In smartphone usage, messaging and apps had overtaken voice. As for non-voice usage, heavy media content was currently being accessed regularly on the Apple iPad than the iPhone.

The iPad users are said to be spending more time with media content other devices. The users’ response has shown that the iPad truly affects the usage of other devices, besides smartphones. Smartphones will soon impact the growth of mobile phones, PMPs and PNDs. However, the tablet will mostly affect the netbook and e-reader, while gradually impacting the notebook, Su noted.

Consequently, there has been a transition in the mobile device industry —  from product to the ecosystem. More companies are now creating their own ecosystems, such as Apple, RIM (Blackberry), Nokia Ovi, Samsung, etc.

Three types of smartphone platforms — closed, hybrid and open — are shaping up for the ecosystem based competition. Innovative applications are said to be leading the development of key components.

Mobile devices are now focusing more on the experience, than on the product. Cloud services are being offered  around the clock for experience offering.

As a result, tablets are likely to transform the ICT industry, noted Su, as it is now moving from ‘experience’ to ‘industry.’

Whose (server) round is it anyway? Intel's or AMD's?

What a week, what a day, what a show! I am referring to the recent developments at Intel and AMD — to their respective product launches and announcements, and of course, to Computex, in Taipei, Taiwan! Oh, and to the ongoing battle between AMD and Intel in the global servers market!

First Intel… Late May, Intel previewed the Nehalem-EX, a processor that will be at the heart of the next generation of intelligent and expandable high-end Intel server platforms, which will deliver a number of new technical advancements and boost enterprise computing performance.

The Nehalem-EX is said to feature up to eight cores/16 threads, 24MB of shared cache, integrated memory controllers, four high-bandwidth QPI links, Intel Hyper-Threading, Intel Turbo Boost, and 2.3B transistors. The Nehalem-EX is said to be on track for H2-09 production.

Some time later, Intel put out an in a local news daily, about “Sponsors of Tomorrow” — a global campaign that conveys the message that gigantic advances of the digital age have been made possible by silicon — the key ingredient in microprocessors.

And guess what, AMD promptly came up with an invitation to its Istanbul launch, stating that a smarter product today would help battle the slowdown, rather than look at tomorrow!

Quite appropriately, soon after, AMD launched its Istanbul six-core Opteron processor this week, which delivers up to 34 percent more performance-per-watt.

AMD’s poking fun at Intel didn’t really quite go down well at some quarters. I have always respected and appreciated — may the best one, win, and if you really have the guts, do it yourself! And let the market decide who is the winner!!

I would surely expect the two heavyweights of the global semiconductor industry to not resort to such tactics. Instead, it would do both of them good to focus on their core businesses. Poking fun at each other will not bring in the dollars!

One AMD executive even went to the extent of highlighting the ‘today vs. tomorrow’ story on the dias, adding that when Intel comes out with an eight-core processor, AMD will come out with a 12-core processor. And, most importantly, that Intel is talking about tomorrow, but AMD is talking of today! Quite interesting!!

So, who is the winner of round one — according to me, no one!

Now, switch to Computex Taipei, Taiwan! First AMD announced a flurry of launches — such as its two new dual-core desktop processors. This was followed by a new chip for HDTV-on-the-PC reception.

Similarly, Intel made a flurry of announcements too, starting with the introduction of four new processors for ultra-thin laptops. Later, Intel’s Sean Maloney outlined the industry growth opportunities, especially, future growth throughout the computing and communications industries, particularly in mobile and wireless.

Let’s continue this in the next post, lest this grows too long! 😉