Altera strategy to partner with Indian design services firms

Turning my attention to the programmable logic market, I took advantage of my recent meeting with Jordan Plofsky, Senior Vice President Market, Altera Corp., during the Altera SOPC conference.

Programmable logic consumption in India has been estimated at between $20-$25 million in 2008, largely driven by strong growth in communications infrastructure and increased spending in the military sector. The Indian programmable logic market is likely to grow at a CAGR of 25 percent over the next three years.

Altera’s India strategy
In this context, it will be interesting to note Altera’s strategy within the Indian semiconductor industry.

Plofsky says that as multinational companies are transferring more design work to their R&D teams in India, local companies are expanding their range of products, and independent design service companies are capturing a bigger piece of the outsourced design pie, Altera forecasts the increased need for high quality application support.

He says: “Unlike other companies who have design services operations in India, which compete with the local independent design services, our strategy is to partner with the local India design services industry. We are expanding our direct and indirect support channels to provide higher quality services to our customers here.”

Altera is also supporting the development of the education sector in India, which is modernizing to turn out well trained engineers to satisfy the appetite of the industry. “We also run industrial workshops and seminars, like the recent SOPC World in Bangalore and New Delhi, to educate the design community on the direction of semiconductor technology,” adds Plofsky.

Altera has also set up Altera Joint Laboratories in leading universities across India to provide a better platform for undergraduates to grasp basics of programmability.

Role in solar?
With investments in solar/PV happening, is there a role for Altera and other FPGA companies? This is a question that I invariably ask everyone in the semiconductor industry!

According to Plofsky, one of the promising applications is smart metering. It is the practice of getting the users and the infrastructure to be power aware and then using different usage patterns to lower energy usage and energy costs by applying smart algorithms.

Addressing low-power design
Power consumption has always been a big concern for designers in all markets and Altera has a number of different solutions.

In the CPLD area, Altera announced its zero power MAX IIZ devices in late 2007. Offering the highest density and I/O count in packages as small as 5x5mm, compared to macrocell-based CPLDs, MAX IIZ devices allow designers to meet changing functional requirements and lower power while saving board space.

Consuming 75 percent less power than competing FPGAs, the Altera Cyclone III devices are the industry’s first and only 65-nm low-cost FPGA family, and offer digital system designers an unprecedented combination of density, power and cost.

To address the low-power demands of high density customers, the Stratix III and Stratix IV family members feature Altera’s patented Programmable Power Technology. This power-saving technology optimizes logic, DSP and memory blocks to maximize performance where needed while delivering the lowest power elsewhere in the design. And in addition these designs can be converted to HardCopy ASIC devices that can reduce power consumption by 50-70 percent.

As for new products in the LTE, TD-SCDMA and NFC spaces, Plofsky says that with the new 40-nm devices, Altera is uniquely positioned to deliver solutions that provide the density, performance and power for these emerging applications. The combination of DSP blocks, memory and transceivers was optimized for these communication applications.

Roadmap beyond
Altera just announced its 40nm devices in May and it is said to be on target to deliver those devices by the end of 2008.

Adds Plofsky: “We have already started development work on smaller process geometries with test chips in fab now, but it is too early to go into any family detail at this time.”

Top trends for global/Indian semiconductor industry in 2009

Right then, folks! Here are the much awaited top trends for global semiconductor industry for 2009!

First, let’s start with microprocessors and microcontrollers. One of the most apt persons to answer this query was Jordan Plofsky, senior vice president, Market, Altera Corp., during his recent visit to India for the Altera SOPC Conference.

Top trend in microprocessors/microcontrollers
Undoubtedly, the major trend will be the shift to multicore and its challenges. These challenges include:

* Parallel programming tools.
* Memory bandwidth allocation.
* O/S support.
* Verification tools.
* Power reduction and performance improvements.

In one of my previous blogs, I had discussed with Intel how parallel programming is getting to be regular! Also, AMD is well on an identical path! Hence, this key global trend is very much in line with the focus on parallelism!

Top global semiconductor trends for 2009
According to Plofsky, the major trends would be:

* Consolidation
* Power management
* Supply chain dynamics changing – inventory reduction
* Focus on operational costs in a slower growth environment

Indian semicon trends
And what about the top trends for the Indian semiconductor industry? Here are some thoughts from S. Janakiraman, former chairman, India Semiconductor Association (ISA) and President and CEO-R&D Services, MindTree.

Top 5 trends for Indian semicon industry in 2009
According to Jani Sir, the key trends in India during 2009 are:

* Global customers will have higher cost pressure and increase level of offshoring and outsourcing in 2009.
* India will become an even more important market for selling semiconductors as India will show higher percentage growth than other markets.
* Decided in India and originated in India products will licensed and manufactured for the global market.
* Business models for design services will start shifting from T&M and linear with people strength to risk-reward, non linear and more skin in the game.
* India will start inventing products that matter to rural and bottom of the pyramid segments.

All of these are in line with what’s happening in the Indian semiconductor industry — focus on embedded and design services, coupled with product development, which is beginning to see several starts. Also, several MNCs are now designing products out of India. Two recent top-of-the-mind instances are those of Intel and AMD. Others will follow suit, definitely.

Well, these trends could be tough to beat! What do you think folks?