Is social media really helping semicon/VLSI firms?

Right then. In my earlier post, I had highlighted 15 queries on how semicon/VLSI firms associate with social media. Already, I have a comment from Hillol Sarkar, CEO, AgO Inc., in California. Thanks a lot, sir. Friends, please keep all those comments coming! There’s no right or wrong answer, folks!

Now, as promised, here’s an honest attempt to answer some of the queries. Also, I am thankful to Karen Bartleson, senior director, Community Marketing, Synopsys, for commenting on some of my questions. Thank you for permitting me to use some of those comments.

By the way, Karen is speaking today evening at an EDA Consortium (EDAC) panel discussion at Doubletree Hotel, San Jose, California aptly titled: Does Social Media Reach the Engineers You Want or Waste Your Time? So, if you are somewhere nearby, do listen to what Karen and other panelists have to say. It should be fun! 😉

Let me also indulge in some shameless promotion for a moment! Hey Karen, please don’t forget to mention me and these posts, in case you see this! 😉

Now, to address those queries! Please bear with me everyone, as this is quite a long post!

How are firms using social media?
First, how are semicon/VLSI firms using the social media to build communities? Are such firms adopting social media strategies? What’s the success rate?

Well, some PR folks do chat up with me regarding social media activities. Sometimes, we discuss strategy. There is also some effort on part of certain companies. So, there has to be some strategy. However, am not quite certain of the success rate.

According to Karen Bartleson, Synopsys (an EDA company) is building communities via blogs. (it has thousands of readers globally) forums such as VMM Central (people can ask and answer questions about verification), LinkedIn (the SNUG group – owned by a user – has more than a thousand members), and the Facebook page (which has hundreds of fans and is growing fast – the emphasis is on people and events, not product announcements), and Twitter. Quite interesting.

Next, is the social media really helping reach out to design engineers?

As per an industry friend, social media offers additional channels to engage with engineers beyond the traditional ones. I’m not quite certain whether firms are using Twitter or Facebook to hire, but LinkedIn presents a strong case. I believe, the success ratio there is good.

15 queries on how semicon/VLSI firms associate with social media!

Practically everyone I know, throws this question at me! In fact, I’ve made a list of questions that I am asked by folks from the semiconductor/electronics industry, and of course by friends and well wishers.

When such questions come my way, I have to take a step back and think — am I a social media expert? The answer — of course not!

I am just a writer, who writes about things that I love — on a platform for writing web logs or ‘blogs’. Sometimes, I may post article links on networking sites such as LinkedIn and Twitter, in the hope that people with some interest in what I write, would like to read what I have written! Now, does that make me a social media expert? Nope! Far from it!

Well, on the subject of how semicon/VLSI and electronics firms should associate with the social media — especially, sites such as Facebook, Twitter, LinkedIn and so on, here are some points that I can think aloud. These are 15 ‘tricky’ questions or statements, not necessary in the order I’ve put down here.

1. How are semicon/VLSI firms using the social media to build communities? Are such firms adopting social media strategies? What’s the success rate?

2. Is the social media really helping reach out to design engineers? Are they hiring via the social media sites? If yes, one would like to know the success rate.

3. How much of web traffic to sites of semicon/VLSI firms is generally referred to by the social media sites? This will be interesting, should someone share an answer!

4.Significantly, only leading brands (in semicon/VLSI) rank high on traffic, while the ‘not-so-well known brands’ don’t have high traffic, nor is there any strong presence (or effort) to boost visibility via social media. Why is it so?

5. Does it indicate that social media managers focus more on ‘boosting’ social media activities for only the large, well known firms? Is it easier to popularize large companies? Is the pay better? Or, can’t the others afford to pay for such services?

6. Building a community seems easier said than done with social media. Well, has it impacted sales for such large firms? I have yet to see a quarterly report state — $2 million sales were generated via leads from Twitter!

7. Corporate blogs — they ‘seem’ to be doing well, as long as those are written by someone currently working in those firms. When the person (s) move — either the blogs are ‘lost’ OR the person’s own blog does not seem to attract much attention. Why so? Again — the issue of brand attachment comes into play. Perhaps, yes!

8. How important is the role of a ‘brand’ in social media? What if the brand is not well known? Will it do well? If not, are enough efforts being made with regard to the branding exercise? Or is it a case of: What’s visible, sells (Jo dikhta hai wo bikta hai)!

My old blog address is back! Am so happy!! :)

Pradeep Chakraborty's Blog

My dear friends, this is a great day for me! Rohit Basa, manager – Business Development (North America), ProcSys, who is currently in the USA, just responded to an email I’d sent out inviting him for Durga Puja celebrations in town!

In his mail, Rohit very kindly informed me that my old blog address — http://pradeepchakraborty.blogspot.com — is again available for fresh registration. His message to me was crystal clear: “Book it before anyone else does and direct a link to your new website. I’m a great fan of yours, your blog and articles.”

Indeed! I was overjoyed when I re-registered the same old blog address, and got it back! I even brought back the same old look!! Well, at least, most of it!!!

The sheer pain of losing my original blog and blog address last August is something extremely difficult for me to get over! The effort I’d put in to develop that blog had been immense, and the loss was really shattering, to say the least! In fact, I even used to constantly check Blogger to find out whether the old blog address was still available.

While the pain has eased a bit on getting back my old blog address, I know very well that I simply cannot bring back the original traffic that it used to have. I moved my old blog to WordPress since that day it was taken off Blogger. The blog’s doing very well on WordPress. Still, the loss of my original Blogspot blog last year has haunted me every single day!

Thanks a ton, Rohit! I am so very touched and will remain forever obliged to you!!

I chose Sagar Desai of Symantec, from the US, a very close friend, as the next one to be informed that I’d got back my old blog address. Sagar stood by me in my darkest hour — when my old blog was injected with malware and later removed by Google in the middle of August, last year.

In fact, Sagar had commented just a while ago, on seeing my Durga Puja invite — “Did not know this cultural side of yours. Good to know that your life is just not semiconductors! ;)”

I’d then asked him whether I’d got typecast. His reply was — “That’s probably more to do with the way you brand yourself. Image set ho gaya hai! You need to break the stereotype.” 🙂

It is so very nice and touching to hear such remarks from a close friend! It shows that he cares, a lot! Perhaps, I am getting typecast as a semicon blogger.

Guess what! The other day, I was at a National Instruments event. A journalist friend and an ex-colleague, actually, found some new names for me. One was ‘Semicon Bong’ — since I’m a Bengali, and the other was ‘Semicon Bomb’! Ok, whatever that last one means.

Well, now I simply can’t wait to inform Usha Prasad, my associate and buddy, that I’ve managed to get back my old blogspot address. Usha stood by me during that time and has steadfastly been by my side since that time. I just can’t wait to see her reaction when she hears this news! She’s fast asleep now.. come morning, and this is the first thing I’m going to tell her!

Finally, many, many thanks to all of those friends who’ve stood by me all this time!

And, a very special thanks again from the bottom of my heart to Rohit! You really made my day, sorry, my year, buddy! 🙂

Here’s wishing everyone a very happy Durga Puja and Dusshera!

My blog is the world's best!

Wow! I am overwhelmed!

This morning, when I stepped into the office, I’d no clue what lay ahead. This blog had been recently nominated in Electronics Weekly.com’s first ever Electronics Blog Awards 2008, under the Electronic Hardware category.

My blog was declared the winner in this category (http://www.electronicsweekly.com/Articles/2008/12/02/45060/electronicsweekly.com-blog-awards-08-the-winners.htm)!.

Several friends and well wishers have requested me to post an image about the winner’s announcement page, so here it is!

All of the other bloggers in the list are equally worthy, and they are all winners. My heartiest congratulations to all of my fellow nominees. I haven’t even met anyone of you, ever! Hope I can, some time soon.

I’ve always maintained that love writing (or blogging) about things that are close to my heart. Semicon and telecom are prime in that category, two topics that I am really very fond of.

My blog — well, it all started as a regular affair. There are a whole lot of great bloggers out there, who also write on similar topics. I was and am just one among those. Nor was and am I ever looking for traffic, etc., as it is my contention that people will only stop by and read your blog post or article IF there’s something of interest to them. So, I was my only reader 😉 I thought!

I didn’t even realize that so many people would be reading my blog posts. Well, things changed somewhere, I don’t know how. Wish I could thank everyone personally!

Thanks, dear friends, for stopping by my blog occasionally. I just don’t have words to express myself.

All I can say is a big thank you to Electronics Weekly for picking up my blog. Thanks to the person who nominated my blog, as I’ve no idea who nominated it. Thanks also to Google for creating the Blogspot platform so that people like me can blog. Many thanks to all of those friends, well wishers and readers who voted for me. Hope you all find my blog useful.

Dear friends and readers, please keep those suggestions coming so I can strive to improve myself even further over time.

P.S. A former colleague and close friend, Debashish Choudhury, has also added a link on Global SMT site. Thanks Debu for the honor! 😉

Cybermedia/CIOL, very kindly, posted a news release announcing my victory. Many thanks for to CIOL and Cybermedia.

Later, in the evening, Pradeep Gupta, CyberMedia’s managing director, sent out an email to the entire company, announcing my win. Thanks a lot for this very nice and touching gesture, Sir.

Finally, Electronics Weekly sent a mail to me saying: “You were the clear winner in your category, so congratulations! If I may, I’ll send you a ‘Blog Awards, Winner’ badge for your blog, to commemorate the victory!” Thanks to Electronics Weekly again!

My blog's been nominated by Electronics Weekly!

It was indeed a pleasant surprise to receive an email from Electronics Weekly, yesterday evening, informing me that my blog was recently shortlisted/nominated in the 2008 ElectronicsWeekly.com Blog Awards by a reader of ElectronicsWeekly.com!

All of the nominated blogs have apparently been considered by the panel of judges at ElectronicsWeekly.com. The email said, “I am delighted to inform you that you have made the shortlist in the Best Electronics Hardware Blog category.”

The list can be seen on Electronics Weekly’s (www.electronicsweekly.com) website!

Wow! I must add that here that there are such great blogs and bloggers in that list that I went dizzy for a few minutes!

I never expected my blog to reach this kind of appeal or level! Nor do I think I have that kind of traffic, as this blog has more to do with serious stuff, rather than talk about gadgets, etc. In fact, somebody once told me last year that no one would bother about a blog on semicon and electronics, nor would I get any traffic!

Well, all of this has never bothered me. I’m here to blog about what I feel is close to my heart! If folks happen to stop by, I am extremely grateful to all of them!

Irrespective of whether I win this award, it is just the right time to thank all of you, dear readers of my blog! Thanks to all of you for choosing to stop by my blog occasionally! I sincerely hope you find the content interesting and appealing enough.

There’s lots happening in the semiconductor, electronics and telecom industries, and hope that I am able to add my views on all of those in the coming months.

Thanks again, my dear readers. Please keep those suggestions coming. I will try to live up to your expectations. Have a great Halloween, everyone!