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ISA Vision Summit 2009 lacks the punch!

Yes, that’s how I felt, at the end of the opening day of India Semiconductor Association’s (ISA) Vision Summit 2009! Won’t know much about how others felt!!

The picture here shows the ISA Vision Summit 2009 being inaugurated by the Guests of Honor, Dr. Debesh Das, Honorable Minister-in-Charge, Department of Information Technology, Government of West Bengal and Dr. Arunachalam, Chairman & Founder, Centre for Study of Science, Technology and Policy (CSTEP), Bangalore. Standing by are Jaswinder Ahuja, ISA Chairman, and Ms Poornima Shenoy, ISA President. Congrats on putting up a great show to the India Semiconductor Association, despite all the recession around us.

The opening day was largely built around sessions such as Local Products: Emerging Opportunities; Indian Design Influence: Ideas To Volumes; and Embedded Software: Its Growing Influence on the Hardware World! Yes, all of these were very interesting sessions.

However, there was no word on the Indian semicon policy, or even about India’s plans to have (OR not have) a fab! There was very little about how to incubate and handhold start-ups, and help them grow bigger! And, even less about how to go about building a successful product company in India!

It is in all of these areas, I felt, that the ISA Vision Summit 2009, lacked the punch! Last year, the enthusiasm was quite evident! The Indian semicon policy had been announced in late 2007, and the fab plans looked very much in line! However, it seems, this year, no one’s willing to bet on fabs, or rather, even speak about them!

One gentleman discussed my post on the possibility of an Indian investor buying Qimonda, and even cited examples of how looking at certain memory fabs in Taiwan won’t be quite out of line! Yes, this is exactly the time to invest and think really big, India!

Let me also highlight a comment left on my Qimonda article on CIOL by a reader, who calls himself/herself as “The Edge”. BTW, dear friend, I have not at all back-pedalled! Rather, I have been screaming hoarse, and loud enough to perhaps, land in the bad books of some industry folks πŸ™‚ Well, here’s what “The Edge’ says:

“Ed, I happened to read your blog and notice that you have already back pedalled a bit (though the outrageous comment has not provided reasons as to why he/she feels that way.) I’ll provide some reasons as to why India should look to invest NOW and not two years later when the markets start to look up.

1) Fabs are shutting down or idling at the moment: In this scenario, equipment vendors will be more than happy to get rid of inventory even at huge losses so as to keep some business going.

2) Onus on product development: This is evolutionary and will come along with experience; akin to a baby crawling before it begins to walk! How about jumping into the foundry business first and playing a minor role in product development for the time being? The role and the direction of development will evolve over a period of time. Just as importantly, one has to be in total control of the full life-cycle of the product. Else, there will be that missing link/experience between optimum design and subsequent efficient manufacturing.

3) Technical know-how: Reverse brain-drain and attracting of expats to move to India is easier during the downturns, when intelligent folks might get laid off and would be available for a lot lesser (if at all) compared to the boom-times. Most importantly India has NOTHING to lose. This can be the first serious foray into the semicon manufacturing sector, if the money goes in now. NOT two years later, because by then, the set-up costs would be that much higher and personnel/partners/acquisitions would be hard and expensive to come by in a good market scenario. An early start, i.e., right away, will position the semicon manufacturing industry (along with whichever partner/acquisitions) to be ready to make full use of the next peak in the industry. That big name might well be Qimonda or maybe some other innovative company that might have been reduced to a pauper during this downturn.”

This is absolutely something I agree with and am passionate about! Even though others called my post out of line, and outrageous, it does not matter. I have high hopes for the Indian semicon industry, and as I was telling an industry friend today: I will continue to write about what I think should be done!

Coming back to the ISA Vision Summit, this morning, Nandan M. Nilekani, Co-Chairman of the Board of Directors, Infosys Technologies Ltd, in his keynote, highlighted communication, healthcare and energy as the key domains for semiconductor industry to leverage for potential business. The solutions should be scalable and low cost. Quite rightly so! Indian solutions to solve Indian (and global) problems are the need of the hour. Nilekani touched on India’s demographic dividend, which gives the country the rare advantage over the rest of the globe.

However, I wonder whether developing these solutions alone will be enough to pull the Indian semiconductor industry right to the top! A lot of people at the event wanted to hear my views, and as far as I am concerned: A lot more needs to be done!

Prof. Rajeev Gowda, IIM-Bangalore, the moderator for the opening session, Local Products: Emerging Opportunities, struck the nail on its head, when he said in his opening remarks that while Bangalore had become an IT center, it had yet to become a knowledge center. He stressed on the need to get people to think creatively and innovatively. If only, this was as simple as it seems!

Can the Indian semicon industry innovate? Or, will it find it hard to get out of the rut it seems to have run into, as far as fabs are concerned? Will it finally find some way of incubating, building and growing product companies? I am still awaiting a good answer, rather, any answer!

Top 10 Indian semicon companies

I’ve been looking at a lot of surveys on the Indian IT and telecom industries. In all or a majority of those, the Indian arms of various MNCs seem to be leading. There is hardly any presence of solid, home-grown Indian companies in any of those lists. Of course, I won’t argue on this point for software, as India is a clear global leader.

Recently, a friend asked me on my opinion on these surveys. My answer was simple: it does not reflect India’s strength at all! We are praising MNCs sky high! We’ve always done that and continue doing so! If a global CEO visits India, we in the media go crazy, trying to cover them! However, when a head from say, Ittiam or Quasar or L&T EmSys goes overseas, there’s no such media frenzy! Hurts, right?

Two instances. First, CommunicAsia in Singapore, some years ago. No one knew Jataayu! It was the only company from India at that time! Second, couple of years back, in Hong Kong. Again, Jataayu!! Its Europe head was there, but the company hardly attracted the media! Of course, a few foreign journalist friends did meet them, or so, they said.

A third one, and the best one — this is fairly recent! I interviewed the CEO of one of India’s prominent semiconductor companies in the lobby of a prominent hotel in a major city! Hardly anyone turned their head!! And I believe, some press folks were there to attend some press conferences organized by some MNCs!

I’ve spent a considerable time in the Greater China region and am used to seeing surveys and reports that ONLY feature home-grown companies. So, maybe, it’s that bias that I suffer from. However, not only I, but anyone really, really concerned about the well being of the Indian IT and telecom industry would love to see more home grown and bred companies.

Sure, we do not manufacture much! Or is it really the Indian mindset that goes with everything services and against manufacturing!! I recall the early-to-mid 1990s, when I used to cover electronic components for some foreign publications. It was a time when we were, I feel now, quite good in that area. Well, today, I don’t see anyone reporting on components, and I include myself in that list. Hope I can change that.

Well, a friend, Sayan, also asked me my opinion regarding the top 10 Indian companies as far as semiconductors are concerned. He probably read the blog or saw the list of the top global semicon companies.

My top 10 Indian semicon companies
Given from what I’ve seen happen over the last four years or so, I am inclined to put the top 10 Indian companies as follows (in no particular order, though, and irrespective of their current status),

1. Sasken
2. Mindtree
3. Ittiam Systems
4. eInfochips
5. Softjin
6. MosChip/Jataayu
7. Infosys/TCS
8. HCL Technologies
9. Wipro
10. Quasar/L&T EmSys

I know many would not agree with this list, and so be it! Also, some of the companies are heavily into the design services domain, and should not even be in this list, but are there, as I don’t see many other Indian semiconductor companies about. At least, not yet! Or, I missed them, and if so, my apologies.

SemIndia does not make my list, yet, nor Spel! Indrion is going to be a company to watch, as also IndusEdge. There, I said it! We lack product companies, especially in semiconductors. We are poor in electronics and we have always been weak in hardware. And, we have a problem accepting that!

We can talk a lot about having chip design automation and embedded design, etc. We can talk a lot about being strong in the semiconductor design space. We can also discuss talent shortage and all that! However, the truth is unless Indian companies really get innovative and enter high-end designs, well and truly, we will continue to be an also-ran in the high-tech world. And, we, as a country need to back our own people first!

Sure, the software industry is strongest in the world, and employs a whole lot of people. However, it would be wise for India to not rest on these laurels, if it wishes to move up the semicon value chain! And, for once, let us all support Indian product companies! The Ittiams, eInfochips, SoftJins, MosChips, etc., matter too!